Taco Bell announces a new breakfast sandwich:
The Waffle Taco, which is a waffle wrapped around a sausage patty or bacon, with scrambled eggs and cheese and a side of syrup, is joined by the A.M. Crunchwrap -- scrambled eggs, hash browns, cheese and bacon, sausage or steak in a flour tortilla and the Bacon and Egg Burrito.Taco Bell says breakfast will be available until 11 a.m. -- a half hour longer than McDonald's offers its Egg McMuffins.
So it sounds like the new Taco Bell breakfast item is basically a McGriddle, except the syrup is on the side, not baked into the waffle.
If you think about it, it's kind of silly that they made it look like a taco instead of a flat sandwich. But I guess it might be easier for their customer base to digest (pun intended) if it's made to look like the rest of their fare.
Does McDonald's have anything to be concerned about with this new entry into the fast food breakfast wars?