Diamond Crystal salt changes

[Shel_B]

4 hours ago, AlaMoi said:

since ten thousand years ago, Diamond has been "renown" aka "famous" for the crystal flakes of "kosher salt" vs. the "big chunks" of other "kosher salts"

 

DC started producing its salt in 1886 (I understand you were just being silly or hyperbolic since you may not have known when DC started producing its salt). Cargill is producing the salt in its original (although updated) facilities.

 

Diamond Crystal uses the Alberger Process to produce its "crystal flakes."  In the business, DC is sometimes referred to as Alberger salt.  The process creates hollow, pyramid-shaped grains which account for the salt’s lightness and thin walls, and that form and wall thickness contribute to its crushability.

 

 

Edited Saturday at 01:56 AM by Shel_B
Clarity and precision (log)

[FrogPrincesse]

As mentioned upthread, I have both box designs and the contents are the same.

 

 

 

 

 

[gfweb]

4 hours ago, FrogPrincesse said:

As mentioned upthread, I have both box designs and the contents are the same.

 

 

 

 

 

 

I think that the box on the right has similar sized grains as the left...except for a very few large flakes

[weinoo]

9 hours ago, gfweb said:

 

I think that the box on the right has similar sized grains as the left...except for a very few large flakes

 

I think that the box on the right has "absolute consistency!"  Even though it looks as if the box on the left fulfills that statement to a higher degree.

 

 

[Rickbern]

I think this is one of the worst package redesigns that I can recall. Clearly, solving a problem that never existed. 

[Shel_B]

34 minutes ago, Rickbern said:

I think this is one of the worst package redesigns that I can recall. Clearly, solving a problem that never existed. 

 

The "problem" didn't exist until Cargill decided to move DC to a more consumer-oriented product. For many years the salt was marketed towards professionals, and the product was found frequently in many restaurant kitchens. It was often difficult to find in supermarkets and even in some geographic areas of the country. There was a brief period where I could not find the product in any local supermarket, and resorted to having my sister send me some from NYC.

 

Cargill expects to increase sales of DC substantially. Due in great part to the "rebranding," Cargill is looking to boost annual revenue from $3 million to $50 million.

 

It should also be noted that at one point a few years ago, Cargill was thinking of doing away with the ubiquitous 3-lb package altogether.  Samin Nosrat, the cookbook author, expressed her concern about this on social media, and a lot of customers unhappy with the news created a brouhaha about the possibility, and some (many?) have said that the protestations of these loyal DC customers influenced Cargill to keep the package size.

 

Cargill wanted to change their market strategy and increase sales. Be happy that the 3-lb box is still available and that the market for a well-loved and special product has expanded, making it easier for those who want to use the product to obtain it.

 

FWIW, I prefer the older package design, but more so, I like the idea of being able to easily find and get hold of the product. Cargill could package it in a burlap sack as long as I can get my fingers around those lovely, pyramid-shaped crystals.

[FrogPrincesse]

The new package has a reclosable tab. I don't see how it's inferior to the old design. Maybe I am missing something.

[Shel_B]

Comparison of Diamond Crystal salt crystals

Sorry for the slight delay in getting this posted ...

 

The top grouping is from a commercial box that was purchased almost a year ago. The lower grouping is from a commercial box that was purchased about 8 days ago.