Maddening marketing

[heidih]

I was flipping through some magazines a friend gave me and did a double take on this print ad. Before I saw the Lays logo the packaging flashed me immediately to Pepperidge Farms cookies. ( they fueled my college studying) I thought "Hmm what is a crinkle cut cookie?". A cursory check shows Pepperidge Farms owned by Campbell Soup and Lays by PepsiCo so no affiliation. Am I a nutter? Does it bother you when they seem to be manipulating us like this? 

 

 

[Shel_B]

I'm unsure of what you're describing.  Are you suggesting that the potato chip package reminds you of Pepperidge Farm cookies?  If so, I don't see it ... just looks like a pkg of chips to me.  And if it does remind you of PF cookies, might that just be your perception rather than Lays manipulating you/us?   In what way do you see this as being manipulative?  I'm just not getting it ....

[Smithy]

I see the similarity. It looks as though the Lays marketers (packagers? artists?) stole^W borrowed heavily from the Pepperidge Farms package design. It doesn't trip my trigger quite so quickly as Heidi's, but what DOES trip my trigger is this: I'm willing to bet that these 'designer' chips have a huge markup compared to their less exotic cousins. The package is intended to justify the markup. Grr.

[Martin Fisher]

Oh, c'mon...manipulating????

A white background and the chips below the text instead of cookies.....that's about all they have in common.

 

 

Sausalito are my favorite! 

[Martin Fisher]

Other than the white background, it's consistent with most of Lay's recent packaging,

 

https://www.google.com/search?q=lays+potato+chips&safe=off&source=lnms&tbm=isch&sa=X&ei=uwQuVP7WE9DOaOv2gdAI&ved=0CAgQ_AUoAQ&biw=1920&bih=955

Edited October 3, 2014 by DiggingDogFarm (log)

[heidih]

Other than the white background, it's consistent with most of Lay's recent packaging,

 

https://www.google.com/search?q=lays+potato+chips&safe=off&source=lnms&tbm=isch&sa=X&ei=uwQuVP7WE9DOaOv2gdAI&ved=0CAgQ_AUoAQ&biw=1920&bih=955

 

 

Well I am old so "Lay's recent packaging" is not on my horizon. I spoke of a gut feeling prompted by, what to me was a fairly intense visual similarity to a product from (now I realize) the 70's (older than I thought I was). It made me go back and look at the ad. I never do that. So, for me, and I am obviously a minority of one, it was significant. This time, really walking away. 

[Martin Fisher]

Have you been denying yourself Pepperidge Farms cookies...is that what sparked this? 

[mgaretz]

I have a feeling that Pepperidge Farm cookies wasn't on their radar, but upstarts like this: http://www.foodshouldtastegood.com/products/tortilla probably were.

[Smithy]

I have a feeling that Pepperidge Farm cookies wasn't on their radar, but upstarts like this: http://www.foodshouldtastegood.com/products/tortilla probably were.

 

That is an even closer similarity.