Melt: Naming, Planning, Preopening

glenn · December 4, 2004

Well, it's mostly decided. You should probably all pluck my nose hair out cuz what I was lookiing for was not exactly a slogan but something to put on an outdoor sign. What we decided on is boring and mundane, but goes perfect with the sign. The sign is turning out to be dynamite and I think you'll agree on the wording once you see it. I'll post a picture of the sign when it's finished.

As for the slogans, there's some really great stuff between here and craigslist. I appreciate it very much and let me say again, THANK YOU! We will be looking for a "real" slogan a little further down the road. Personally, my favorite is "The Come Back Cafe." However, I doubt we'll use it cuz you gotta think more than 4 seconds to get it.

Rosie · December 5, 2004

Don't like Come Back Cafe. Sounds like a Mae West line. So--what did you decide on?

glenn · December 5, 2004

Hmmm, you got something against Ms. West?

And I'm not saying anything yet about the slogan. I'll be the laughing stock of eglutton, OH NO! You gotta see it in context.

phaelon56 · December 5, 2004

My favorite thus far is Jason's suggestion of "The Grilled Cheese Experience" but with other food items on the menu.... do you want the slogan to focus just on grilled cheese?

I really like the remarkably simple and memorable slogan that Heid's Hot Dogs in Liverpool NY uses (just outside Syracuse):

Food You'll Like

Here's what the sign looks like

Heid's pic

Edited to add: "Melted, Shaken and Fried - Not Stirred"

You should get over to the new Dino BBQ in Manhattan. They have very good fresh cut fries that are worth checking out (you should actually go just for the food but this way you can call it a work related research project :laugh: )

Edited December 6, 2004 by phaelon56 (log)

Abe Froman · December 30, 2004

"Split Open & Melt"

glenn · January 19, 2005

all slogans submitted deemed too witty! settled for dull and boring, just like me.

find it here!

bloviatrix · January 19, 2005

The web site looks great! I like the exclamation mark in place of the L.

This must be very exciting.

wfnugent · January 19, 2005

That looks great Glenn! We, being me, the wife and kids and the whole gang at work, cannot wait to come by and sample the wares.

The one behind the counter with the big cheesy grin will be you.

(Actually, Big Cheesy Grins is NOT a bad slogan...)

This place is SCREAMIN' Egullet Roadtrip.

Regards

Bill

KatieLoeb · January 19, 2005

Congrats Glenn! The site looks terrific!

Good choice on the Bassett's Ice Cream. It's an old-school Philly favorite. I still think their vanilla is the very very best.

Can I put in a vote for my personal favorite grilled cheese combo? Brie with Fig jam is just awesome on multi-grain bread. :wub:

Marmish · January 19, 2005

Oooh, I like "Grilled Cheese for Grownups."
And yes, Marmish, I just said it 10 times fast.
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:raz:

Web site looks great!

ghostrider · January 19, 2005

Looking good..... nice design work on logo & website!

glenn · January 19, 2005

Can I put in a vote for my personal favorite grilled cheese combo? Brie with Fig jam is just awesome on multi-grain bread.
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Okay, I've read several recipes with fig jam but never tasted it nor have I been able to find it. Is this something that's sold in stores?

Thanks for the comments on the site - credit belongs to Phil Marzo of PM Designs.

KatieLoeb · January 19, 2005

Can I put in a vote for my personal favorite grilled cheese combo? Brie with Fig jam is just awesome on multi-grain bread.
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Okay, I've read several recipes with fig jam but never tasted it nor have I been able to find it. Is this something that's sold in stores?
Thanks for the comments on the site - credit belongs to Phil Marzo of PM Designs.
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Glenn:

Fig jam is usually available in more "upscale" markets and groceries. Williams-Sonoma would undoubtedly have it, as would many gourmet shops or cheese shops. If one of your local cheese chops carries it perhaps you can work a deal to purchase some stuff from them and get them to tell you which purveyor they get it from. Or look through your catalogs from your current purveyors of dry goods and see who might have it. I'm beyond certain it's available to you somewhere.

menton1 · January 19, 2005

Have you contacted the producers of the TV show "Opening Soon"? :raz:

glenn · January 20, 2005

Fig jam is usually available in more "upscale" markets and groceries. Williams-Sonoma would undoubtedly have it, as would many gourmet shops or cheese shops. If one of your local cheese chops carries it perhaps you can work a deal to purchase some stuff from them and get them to tell you which purveyor they get it from. Or look through your catalogs from your current purveyors of dry goods and see who might have it. I'm beyond certain it's available to you somewhere.
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Sure enough, Murray's Cheese has it. Never would have thought to look in a cheese shop. I'll finally get to taste it, yippee!

Blondie · January 20, 2005

Congratulations, Glenn! I work with a bunch of people who live in JC and we're all dying to visit.

Rachel Perlow · January 20, 2005

Fig jam is very easy to make. I was inspired by Marlena Spieler to make it. Click here for my recipe on RecipeGullet.

colgibney · January 20, 2005

I can't wait to bring a bunch of fellow Hoboken people over to eat melty things!

Colleen

Carolyn Tillie · January 20, 2005

What a great website! To retro and yet looking forward. Serious congratulations!

Curlz · January 26, 2005

Glenn-

Just read about Dalmatia Fig Spread with Orange on the 101 Cookbooks blog and thought you might like to know about it! :smile:

glenn · January 27, 2005

101 cookbooks blog?! Curlz, you need a life! :) (uh, kettle black and all that.)

Seriously, thanks for the tip. Since first tasting fig jam only a week ago, I'm sold. I got 2 different kinds from Murray's Cheese and my chef whipped up a batch. I think it's a fantastic topping for GC and will go with a lot of cheeses. Plus it's just the kind of item I'm looking to retail. Thanks again, I'm going to contact Dalmatia today.

Curlz · January 27, 2005

Let them know they can send my commission any time they're ready... :wink:

And fwiw, that's the first time I had been on the 101C site; it was linked off of The Food Section as an article about the Fancy Food Show. Then the fig jam caught my eye, and it was all over... :laugh:

KatieLoeb · January 28, 2005

Fig jam is usually available in more "upscale" markets and groceries. Williams-Sonoma would undoubtedly have it, as would many gourmet shops or cheese shops. If one of your local cheese chops carries it perhaps you can work a deal to purchase some stuff from them and get them to tell you which purveyor they get it from. Or look through your catalogs from your current purveyors of dry goods and see who might have it. I'm beyond certain it's available to you somewhere.
←
Sure enough, Murray's Cheese has it. Never would have thought to look in a cheese shop. I'll finally get to taste it, yippee!
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Glenn:

So how are the fig jam variations coming along?? Did you end up liking it or not?

The curious want to know... :biggrin:

glenn · January 28, 2005

I love the stuff! It probably goes well with any cheese. As I noted above, I spoke to Dalmatia and they're sending samples. I'm especially interested in the orange fig jam. Chances are I'm going to carry it as a regular topping, though I don't know if it will be homemade (with Rachel's great recipe) or Dalmatia's. And if Dalmatia's product is as good as it's purported to be and it makes sense economically, I will be retailing it. That way y'all can bypass Whole foods and go directly to melt :)

Curlz · January 28, 2005

Well, I was in the Montclair WF last night and they didn't have it, which was a MAJOR disappointment...this thread got me all psyched to try it!!

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