NASCAR brand tomatoes and other weirdness

[Jason Perlow]

Someone 'splain this? What does auto racing have to do with tomatoes?

Anyone got any other bizarre food brands to share? Like, I dunno, World Wrestling Entertainment brand Brussel Sprouts?

[melkor]

Someone 'splain this? What does auto racing have to do with tomatoes?

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Neither have any cholesterol, obviously.

[Jason Perlow]

So your theory is, this is the US Government's way of introducing vegetables into the beer guzzling, pizza eating and fried food chomping NASCAR fan's diet? Or perhaps, when driving at 170MPH, Dale Earnhardrt Jr. craves a healthy snack he can easily pop into his helmet?

[srhcb]

Someone 'splain this? What does auto racing have to do with tomatoes?

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$$$$$$$$$$

SB (next question)

[Jason Perlow]

They weren't rediculously expensive though, they were like $1.50 a pint, and that's winter prices. And actually, they are pretty good tomatoes. The Asian food mart was selling them, too.

[mochihead]

Or perhaps, when driving at 170MPH, Dale Earnhardrt Jr. craves a healthy snack he can easily pop into his helmet?

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Watermelons wouldn't fit in the car with him, and the cow kept backseat driving!

Here's an article from Nascar about their branding.

[srhcb]

So your theory is, this is the US Government's way of introducing vegetables into the beer guzzling, pizza eating and fried food chomping NASCAR fan's diet? Or perhaps, when driving at 170MPH, Dale Earnhardrt Jr. craves a healthy snack he can easily pop into his helmet?

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As long as they don't try to foist off little sandwiches with the crusts cut off or water from France!

SB (heard Spam is sponsoring the WPGA next season?)

[Jason Perlow]

Here's an article from Nascar about their branding.

Oh man that's wacky. There's OTHER NASCAR veggies too! Potatoes and Onions even.

Bertagna is already focused on the future, developing new products to license. "Somewhere in the near future, I'm working with some salad companies that we deal with out in California to come up with a NASCAR salad blend," he said. "That's down the road a bit."

[srhcb]

Here's an article from Nascar about their branding.

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"The reasons Castellini Group became involved with NASCAR are legion, but chief among them is what drives most other companies to become involved in the sport: demographics, reach and staying power."

FYI: I heard a rumor Viagra is buying a banner ad on eG!

SB (hmmmmmmmmmm....

[JLam]

That's a pretty good idea. Easy way to make money for both companies.

Next, we'll have Major League Baseball sunflower seeds.

Any other ideas?

[Jason Perlow]

Cialis and Levitra brand sausage products.

[srhcb]

Anyone got any other bizarre food brands to share? Like, I dunno, World Wrestling Entertainment brand Brussel Sprouts?

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In selected test market areas, (anywhere within spittin' distance of a Whole Foods Market), you can buy Nascar brand live lobsters!

SB (and you can run over the little suckers with your diesel crew cab dually pickup for all anybody gives a damn!)

[jsolomon]

Cialis and Levitra brand sausage products.

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And Goya brand gas?

[I_call_the_duck]

Ex-lax brought to you by the National Gymnastics Association.

[Toliver]

Food Network is launching an INDY 500 sweepstakes and show tie-ins:

"Food Network Challenge at the Indy 500".

First Mario Batali and NASCAR, now this. Such an odd convergence. They gotta be vying for that male 18-34 demo.

[JetLag]

Mario Batali has a cookbook on NASCAR Tailgating. He swears he is a fan.

[srhcb]

Chefs who enjoy stock car racing and race fans who like fine cusine may not be entirely typical, but they're hardly so rare the opposites should be considered stereotypical.

Watch the International Motorsports Hall of Fame on Speed Channel Televison tonite. I know several couples who are attending the ceremony and banquet, and I promise you they know which fork to use for salad.

SB (not that they wouldn't be more comfortable in coveralls than tuxedos)

[Gigi4808]

Why do I feel like shouting "Git 'Er Done!"

Gigi, who may have been living in Georgia for to long...

[Toliver]

I saw Mario's NASCAR cookbook at Costco. Interesting to see it's a glossy paperback. I guess NASCAR fans don't like hardback cookbooks.

But that does make it easier to wipe off any beer that might find its way onto the cover.