McDonald's announces new ad theme

[Dave the Cook]

Is McDonald's getting desperate for a reason, or is this just desperation for its own sake?

Most of the major fast food chains are in financial difficulty.

In addition to what others have said here, I think the situation started, or accelerated, with the introduction of Wendy's Dollar Menu a couple of years ago. To stay competitive, everyone was forced to offer something similar, and they can't make money at those prices. But it's kind of like rebates on US automobiles: no one is willing to be the first to forego them, out of fear of losing market share.

[fresco]

Another sign of desperation is trying to fix a fundamental business problem with an ad campaign. What you are likely to see is stories a few months down the road quoting unnamed company insiders who say the campaign ain't working. Then they'll roll out something else.

[docsconz]

I never did like McDonald's. Burger King and Wendy's I could take, but McDonald's, not!

[Lady T]

McWho? I am soooooo elsewhere.

[WHT]

WHT,

So they either need a smarter clientele or a shorter menu, or both.

New slogan-- If your brain is slack just say Big Mac!

It works for me.

[Rachel Perlow]

I think they should bring back the Where's Herb campaign...

Wasn't that Burger King?

[KNorthrup]

How about a Jared lookalike who gains all the weight back with fries and shakes and says he's happier that way?

[tommy]

I'm poopin' it

[jhlurie]

It's a day later...

still not lovin' it.

{beat}

nope. not now either.

Sorry Ronald McDonald, you dumb old clown.

[SWoodyWhite]

Maybe if they tried "McDonald's - Official Fast Food of the Atkins Diet."

Or not.

[elyse]

That's the saddest article I've ever read.

[rstarobi]

"McDonald's - Why not? You're used to it."

"McDonald's - It can't get much worse."

[fresco]

Or they can just make an all-out appeal to gluttony with an enormous burger: "We've put the Big in Big Mac"

[jhlurie]

Or they can just make an all-out appeal to gluttony with an enormous burger: "We've put the Big in Big Mac"

They could hire Bernie Mac and do "we put the Mac in Bernie Mac".

[fresco]

If the Golden Arches ever topple, economists the world over would mourn:

http://www.oanda.com/products/bigmac/bigmac.shtml

[col klink]

McD's hasn't had a good ad campaign since "quack, quack, waddle, waddle" and that was over 20 years ago.

[bsan]

I'm lovin' it

Get used to it -- it'll be everywhere for the next two years.

Oh, man! I admit...this is even worse than We love to see you smile-and that was the best one I heard of. Can someone do better than this? Not with the one they got for the next two years.

That whole slogan is ridiculous. And I don't like it.

[dave88]

Can someone please, PLEASE explain how they can get away with this mediocre CRAP?

Everyone seems to hate McDonalds. Why? Is it their 'slogan?'

My dream is that one day the people will wake up and realise that they don't really know anything.

[inventolux]

I love mcdonalds

Edited June 17, 2003 by inventolux (log)

[dave88]

I love mcdonalds

So I guess you're luvin' it?

[tommy]

Can someone please, PLEASE explain how they can get away with this mediocre CRAP? 

Everyone seems to hate McDonalds.  Why?  Is it their 'slogan?' 

My dream is that one day the people will wake up and realise that they don't really know anything.

i like mcdonalds.

[rstarobi]

Can someone please, PLEASE explain how they can get away with this mediocre CRAP? 

Everyone seems to hate McDonalds.  Why?  Is it their 'slogan?' 

My dream is that one day the people will wake up and realise that they don't really know anything.

McDonald's is still ridiculously successful with kids, teens and early 20-somethings. All of those people can drag their parents along too.

[Andrew Fenton]

I saw a McDonald's ad on TV tonight- a hip-hop version (ouch) of the "two all-beef patties, special sauce" jingle- and it occurred to me that I haven't seen this new ad campaign anywhere yet. So when do I get to start lovin' it, anyway?