I read that article. WSJ has had numerous articles over the years
discussing the ' Cereal et. al .' category. its a huge economic category
w all sorts of nuance , twists and turns , and ' added ' variables
if I see an article discussing it , I read it .
for the billions and billions of ' add-ins , and add-ons
when you look at the cereal of your choice , plain , right there in your bowl
its still just cereal . maybe muti-colored-techicolor.
the category is quite surreal once Big Money gets a hold of it.
Id say , Big Cereal is pricing itself out of business
w so many add-ons , that don't ever show up in your Morning Bowl.
