Whole Foods Launches Online Cooking Show

[johnnyd]

From Sustainable Food News.com (reprinted by permisson from the editor/publisher)

May 7, 2007

Whole Foods Market Monday launched Secret Ingredient, its first-ever weekly online cooking show and resource for home cooks seeking useful tips and simple recipe ideas.

The natural and organic grocer said the new show features foods exclusive to Whole Foods or meet the company's strict quality standards, including the world's first nitrate-free prosciutto, award-winning aged Balsamic vinegar, fresh artisan-made goat cheese and hand selected Parmigiano Reggiano.

"We hope to deliver inspiration," said Scott Simons, Whole Foods Market food aficionado and host of Secret Ingredient. "Because we focus on only one ingredient per episode, viewers really get to know the featured item and take away practical cooking tips and recipes. Top that off with easy yet tasty meal solutions and Secret Ingredient is a home cook's treasure."

The video podcast will be available on Whole Foods Market's website as well as on iTunes and on YouTube.

A new episode is available every Monday and all episodes will be archived for anytime availability.

The first episode features farm-raised catfish, a mild and versatile fish raised without antibiotics in a controlled environment. Simons will demonstrate a recipe for Thai-inspired fish tacos.

The video podcast is filmed in high definition at Whole Foods stores and its U.S. culinary centers.

Whole Foods Video Blog here

[LittleChef22]

This is cool. I like Whole Foods, except for the fact that it is a little overpriced for my budget.

[dsquare]

including the world's first nitrate-free prosciutto

What?

The last time I checked Italian proscuitto is cured with salt and then aged. Do they extract some type of naturally occurring nitrate from the ham?