I used to buy only Lanctantia cultured butter, which l loved. Then the price went north of $6 a pound so I changed to regular unsalted Lanctantia. It is sometimes on sale for less than $3 a pound and when it is, i buy a lot, wrap it and freeze it. I have about 10 pounds in the freezer from my last buying trip. I saw in today's flyers that some stores were selling it for $3.33 this week which is pretty good too.