We need to talk: RimLicks

[Mjx]

I came across 'RimLicks' as the latest cocktail trend on Chef Rubber's Instagram account. I confess I think it can look kind of pretty, but I have many, many questions, including 'Isn't this potentially spectacularly messy?' (what with people absent-mindedly tipping their glasses this way and that, to get the last bit of this stuff off the glass) and 'Has CR's marketing unit considered the implications of this name?'.

 

Has anyone actually seen this in the wild, so to speak?

 

Thoughts..?

 

ETA, I keep trying to get the spelling of this product right, but on CR's web site and Insstagram account there are four different spellings, and I've no idea which is correct/official.

[pastrygirl]

1 hour ago, Mjx said:

Isn't this potentially spectacularly messy?

Probably.  Looks like it sets up somewhat firmly, though being fat-based you probably don't want it all over your face or on your clothes.  I feel for whoever has to get those glasses sparkling again.

 

 

1 hour ago, Mjx said:

Has CR's marketing unit considered the implications of this name?

😂

Edited January 4, 2023 by pastrygirl (log)

[Alex]

1 hour ago, Mjx said:

Has anyone actually seen this in the wild, so to speak?

 

No, and hope to continue that way

Edited January 4, 2023 by Alex (log)

[Mjx]

Part of what I'm wondering is how much this reflects current cocktail trends. When I've discussed this product with friends who are bartenders, they've been rather unreceptive. And every single one mentioned @pastrygirl's thoughts about getting the glasses clean. But CR must have done some focus-group work before launching this, it must have some appeal to some group, somewhere..?

[lemniscate]

22 hours ago, Mjx said:

and 'Has CR's marketing unit considered the implications of this name?'.

Farther down on the Chef Rubber page where the RimLicks are featured is a product called Cocktail Bondage.  So, yes, I think they have considered implications and know what they are doing.  Sex sells cocktails and vice versa, in certain venues.  These products have Spring Break/Girls Night Out drinks written all over it.   But I imagine cocktails using these mixtures will be EXTREMELY pricey.  

[MaryIsobel]

I find even the name revolting.

[pastrygirl]

7 hours ago, Mjx said:

But CR must have done some focus-group work before launching this, it must have some appeal to some group, somewhere..?

Cocktail visions seems to be its own company (though only sold through CR so 🤷‍♀️)

 

 

4 hours ago, lemniscate said:

Farther down on the Chef Rubber page where the RimLicks are featured is a product called Cocktail Bondage.  So, yes, I think they have considered implications and know what they are doing.  Sex sells cocktails and vice versa, in certain venues.

Def selling sexy https://cocktail.vision/pages/our-story

 

There has been a lot of drip-iness trending the past few years.  Drip cakes, over-the-top milkshakes with all kinds of stuff piled and drizzled on top.  ...