Breakfast cereal .
I don't keep breakfast cereal these days as I have to
1 ) get the box 2 ) keep the seal tight , esp in the summer w the humidity here
2 ) and have milk on hand.
but I had a hankering for it , after all , its crunchy , etc etc.
I do my best not to buy branded products , if there is a generic that's close enough for me
the advertising cost of branded cereals is for more than average advertising , as its a cut throat market
all those cartoons , all that sugar add up.
I was in MarketBasket and looked at their selection . they had a fair number of store branded equivalents.
I got a box of generic wheaties , a cereal I like . no billionaire basketball stars on the cover
$ 5.00 for two boxes.
was at Stop&Shop on another errand , walked down the cereal isle its a bigger store
the isle was all cereal on once side , and 1/2 on the other . no generics nor store brands
Wheaties , in a slightly larger box , mostly added air , w a billionaire somebody on the cover :
wait for it :
$ 7.89 . one box. if I remember next time Im there , I'll check the actual weight of that box.
Im interested in Economics , and over and over in the WSJ there are articles on now thin
the margins are on the cereal industry : General Mills , etc
and the decline of cereal purchases by percentages recently.
no wonder .
of course all Billionaires covet to be billionaires ++ I guess.
as do Tigers and Flintstones.
