Dear fellow bakers,
We have been baking no-knead bread at home for several years and as a family of scientists and engineers, we consistently tried to make it even more easier and convenient.
We liked what we ended up with so much that, I decided to start a small company (based in Eindhoven, Netherlands) to make a new bread kit product out of it.
I am seeking your help to know your opinion of the product and how the story is told.
LoafNest is an improvement on no-knead Dutch oven bread making. We took perforated silicone liner designed for professional bread baking and put it into a uniquely designed cast iron casserole. With this improvement, there is no need for shaping or second raising of the bread. You just mix, let the dough raise, pre-heat, pour the dough, bake and done!
So, LoafNest is a no-knead, no-mess, no-cleanup solution for convenient and practical bread making.
The perforated silicone liner is from the same company that makes Silpat mats. Our liner is a more advanced version with perforations that allow radiative, conductive and convective heat to all sides of the bread. It is also rated to a higher temperature (260C/500F)
With less than 5 minutes of active work that can fit into a busy schedule, we hope to reduce the entry barrier for people who are willing to make bread. Our primary targets are people who buy expensive premium bread but want to make their own premium bread at home or people who use bread machines and want to eat better bread.
While it is not a primary target, we also believe this is a nice solution for experienced bakers who want to use a high-humidity, high thermal mass baking environment.
You can find the details and more images on http://trfl.nl/LoafNest [still a little bit work in progress] and http://trfl.nl/loafnest-gallery
What are your impressions of the product? Visually and functionally?
What are your thoughts on how the story is told?
Any improvement to resonate better with people who are thinking of starting to bake their own bread?
Any thoughts on pricing?
I would be grateful to your feedback and suggestions.
I am sure, in the end, we all want more people to eat better and healthier bread. So please support me in this endeavor.