The Beef Ad Campaign

[FoodMan]

Is it just me or is anyone else sick of those stupid Beef marketing adds that pop up in every magazine. You know the ones that tout the "Land of Protein" or something unappetizing along those lines. Pictures like this one make me cringe. Whoever thought huge hunks of presumably beef, shaped to look like hills, valleys with rivers of sauce is a good idea. IMHO, it is plain disgusting, unappitizing and makes something that came out of a living creature look like it is made from unidentifiable organic/flesh builidng material. Everytime I see one, I want to run and eat a Cliff bar. I am ranting, but seriously, what's everyone's take on this? Makes you want to grill a steak? Or eat more fish? Is it another symptom (like the Tyson commercial asking "Have you had your protein today?" instead of your chicken or beef or pork) to encourage consumers to think less and less of where their meat is coming from? After all it's just "protein" .

[Magictofu]

I just looked at the picture and it not very apetizing... and I love beef.

[Anna N]

Brings out the carnivore in me! Everything that makes beef so good! Rare steaks on the canyon walls but then there's that hint of a slow-braised stew in the river.

[docsconz]

I can't say that I am turned off by it, but neither am I turned on. I actually like that form of creative expression whether it is beef, vegetables or whatever, even if it does not particularly effect my appetite.

[petite tête de chou]

The ads do nothing to whet my carnivorous appetite but *do* remind me that I'm long overdue for an excursion to an art gallery.

[Dignan]

I'd hit it.