the issue w Amazon , is that they will use their massive scale , and attack any xompetetor
what so ever , by avory or unsavory means
a la Standard Oil , back when.
Amazon provokes fear in competitors
when A bought Amazon , stock prices of big supermarkets dropped 20 +++ %
yet WH really has not been particularly profitable.
the Amazon Prime subscription fees provide them w their financial buffer
to operat as they do.