Success built on a Fish Taco

[Toliver]

Rubio's is a southern California restaurant chain that was founded on a fish taco. Here's the story behind the chain...

 

"Ralph Rubio Is the Fish Taco King"

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Rubio’s corporate headquarters is in Carlsbad, at the geographic center of their 117 quick-service restaurants throughout Southern California. (There are 196 Rubio’s total through five states, mostly in the Southwest, but also Florida.) One wall of the waiting room has a blue-lit tank populated with tropical fish. The opposing wall—above lime-green chairs, on brand with Rubio’s color scheme—is one of the world’s most famous recipes on how to batter and fry a fish. 

 

My brother grew up eating those fish tacos. Today the tacos are more expensive so he only eats there now when they're on sale. But he still loves his Rubio's.

[heidih]

They are ok. I grew up on freshly made ones in Ensenda by the fish market so my bar is high.