interesting update :
https://www.bonappetit.com/story/impossible-indulgent-burger-is-it-good
early in the article :
'' According to Impossible, 82% of its early tasters said that the Indulgent Burger tasted“as good as or better than ground beef from cows,” ''
well , if its on the internet , it has to be true , right ?
however its possible the early testers were early investors .