Terrible Wine Terms

[Don Giovanni]

I have been hearing the buzz word 'fusion' around the wine circles and I think it's going to be around for a while...

'fusion' examples the marriage of sunshine of a vintage into great wine...

the 'fusion' of the soil into the minerality

the 'fusion' of a winemakers style bring cold climate protocol to a hot region using them in winemaking...

lets say something like straw matting ... this 'fusion' creates a complex profile...

if you have more examples please post...

[gfweb]

A marketing cliche is born. Its already irritating.

[Mjx]

A marketing cliche is born. Its already irritating.

I remember hearing this used with regard to wine a good 15 years ago, when wine had no place in my life, so it's actually not a newborn, but a really irritating and boring teenager

[Don Giovanni]

I have to admit when I do hear it used I cringe ... OH well...