Celebrity chefs and endorsments

[FoodMan]

Mario-

A while back we had a very lengthy discussion on e –gullet concerning a certain celebrity chef, namely Rick Bayless, endorsing a fast food joint sandwich. It was a very heated debate with varying points of view both for and against the idea of a well respected chef endorsing such a product.

You can check it out HERE if you wish

The only product I have seen you endorse has been the "press n’ seal" wrap. Would you even consider endorsing a fast food sandwich? Where do you draw the line?

Thanks again,

Elie

[Mario Batali]

rick bayless is one of the most thoughtful and gifted people in the food business and must have had a good reaon to do the bk sammie commercial, i am sure he did not forsee the shit storm that followed... i am dissatisfied with the nature of fast food machines and could not even think about the endorsement for the simple reason that i could not believe it could help anyone in any way

press and seal on the other hand is something i like and use and yet it is still somewhat irresponsible to endorse any product not my opwn in retrospect... we all live and learn who knows, i could be out there with ed mcmahons minions tomorrow if it would guarantee a riskfree life for my kids mb