Celebrity-Chef Foodstuffs

[GordonCooks]

Chef Batali,

As someone who's adopted your personal mantra of using the Extra Virgin Olive Oil or Cheeses, I wonder if I will ever see Mario Batali products on the shelf.

I can't help but think Olive Oil and some Artisanal italian-syle cheeses would be no-brainers. Any future plans? What is your opinion of most celebrity-made products?

PS - Thanks for some great dining (Po to OTTO)

Gordon

[Mario Batali]

the problem with most celebrity chef food products is that they are rarely touched or even sniffed by the chef in question, they are more likely licensed by said chef and made, albeit with best intentions, millions of miles from the chefs residence, in a sub lunar holding planet just off uranus in a factory called maammaas meatballs inc....there, the cheerleaders rave about the salsa, or the sugo or the spice blend and no one notices when it slips off the shit meter and becomes durkee's replacement for the mccormick sludge from the workshop floor.... i have done a couple of good things with trader joes in the heat and serve spaghetti sauce department, but am still exploring the potential to temper greed with high quality and score the villa in monte carlo mb