Kellogg breaking into 3 companies

[heidih]

Astounding numbers and I was surprised at the huge market share of snack I guess Kellogg as cereal is embedded in my brain from childhood.  https://www.reuters.com/business/kellogg-split-into-three-independent-companies-2022-06-21/

[liuzhou]

Kellog's has an interesting history. Started by a raving lunatic, though.

 

"The Road to Wellville" is a 1993 novel by T. C. Boyle based on the birth of the company. A good read. I understand it has also been made into a movie, but I haven't seen that.

[Anna N]

Perhaps the most interesting take away from the above article is the following:

 

“The company has in recent years focused on its global snacking portfolio, as sales of U.S. cereals have declined with more Americans taking to snacking and relying on fast-food chains for breakfast.”

[heidih]

43 minutes ago, liuzhou said:

Kellog's has an interesting history. Started by a raving lunatic, though.

 

"The Road to Wellville" is a 1993 novel by T. C. Boyle based on the birth of the company. A good read. I understand it has also been made into a movie, but I haven't seen that.

Yes the whole health regime craze very early on. 

[heidih]

34 minutes ago, Anna N said:

Perhaps the most interesting take away from the above article is the following:

 

“The company has in recent years focused on its global snacking portfolio, as sales of U.S. cereals have declined with more Americans taking to snacking and relying on fast-food chains for breakfast.”

The egg McMuffin certainly has a dedicated following and the egg sandwiches from bodegas are beloved as are breakfast burritos from trucks out here. I never did understand being satisfied by a bowl of flakes with cold milk but comfort for many I guess. The cereal aisles here are vast and I asked my niece was it like that in Sydney. She said yes though not so many sugary ones....as she snacked on a bowl of Special K with dried berries before starting her remote work day - and the woman can cook well.  I did not realize the Kellogg snack portfolio was so huge.

Edited June 23, 2022 by heidih (log)

[chromedome]

To me the key takeaway was that execs expect the market value of the three new operations will exceed the value of the company as it currently exists. In other words, beneath the pious platitudes about growing market share through niche focus, they expect to reap a short-term windfall that's unrelated to actual success or growth; rather like the effect of stock buybacks.

 

Juicing shareholder value through things other than, you know...innovation? Increased sales? ...always feels sketchy to me.

[rotuts]

not to worry

 

a few people w way too much money

 

will help themselves first

 

and then have way more .

 

economics 2022 .

[liuzhou]

11 hours ago, liuzhou said:

Kellog's has an interesting history. Started by a raving lunatic, though.

 

"The Road to Wellville" is a 1993 novel by T. C. Boyle based on the birth of the company. A good read. I understand it has also been made into a movie, but I haven't seen that.

 

So I thought I should watch it. The movie is terrible. They turned the novel into some sort of goofy sex comedy, which the book certainly wasn't.

[weinoo]

They should have called the three companies Snap, Crackle, and Pop.

[weinoo]