okay, one last thing and I'm walking away so you can actually write the paper. When I went through the Small Business Development Center (SBDC) process, they bragged that their role was to help entrepreneurs know when to NOT do a project- that was more important than knowing when TO do a project. After 12 years with my business and seeing all those who didn't make it - they are right.
Its a fun idea to play with. Now you have to do the hard work.