US egg lobby paid blogs and targeted chef to stop vegan startup

[liuzhou]

I am no lover of vegans but this is outrageous.

 

US-appointed egg lobby paid food blogs and targeted chef to crush vegan startup Edited September 6, 2015 by liuzhou (log)

[Martin Fisher]

An agricultural product propaganda machine doing what agricultural product propaganda machines do...nothing new here.

[liuzhou]

An agricultural product propaganda machine doing what agricultural product propaganda machines do...nothing new here.

 

Well it is "in possible violation of US department of agriculture rules"

 

And it doesn't have to be new to be outrageous.

Edited September 6, 2015 by liuzhou (log)

[Martin Fisher]

Well it is "in possible violation of US department of agriculture rules"

 

And it doesn't have to be new to be outrageous.

That's an allegation.

The news is full of allegations.

[gfweb]

I'm sure that Zimmern's blog post was paid-for too. For that matter,  I'm convinced most of the Food TV crowd's content is publicist/advertising-driven.

[heidih]

Hhmm - a couple days ago the crowd here supported the feds against the same little company.....  http://forums.egullet.org/topic/151868-just-mayo-not-really-mayo/?hl=%2Bjust+%2Bmayo

[rotuts]

Mayo is Sacred .

 

Its a Major Primary Food Group.

 

It supports the Food Pyramid.

 

the current one, previous ones , and all future ones.

[FauxPas]

Not that small of a company, really:

 

 

The startup has raised more than $120 million, according to CrunchBase, including investments from Asia's richest man, Li Ka-shing. Bill Gates, an indirect investor, singled it out as a company shaping the future of food.

Hampton Creek's other investors are big names in Silicon Valley, too. Hampton Creek has investments from Yahoo founder Jerry Yang, Khosla Ventures, Founders Fund, Facebook cofounder Eduardo Saverin, and Salesforce CEO and founder Marc Benioff, to name a few.

Read more: http://www.businessinsider.com/hampton-creek-ceo-complaints-2015-7#ixzz3kytHi4OL

 

And it has its detractors: 

 

 

 

More than a half-dozen former employees who spoke to Business Insider say that the company used shoddy science, or ignored science completely, stretched the truth when labeling samples, and created an uncomfortable and unsafe work environment, partly in an effort to meet production deadlines.

Read more: http://www.businessinsider.com/hampton-creek-ceo-complaints-2015-7#ixzz3kytk575V

 

Also claims that it mislabeled its jar labels, stating the use of (implied fresh) lemon juice when it was really using lemon juice concentrate, against FDA regs.

 

 

 

One illustrative example: Former employees said that the lemon juice used in the substitute mayonnaise is actually a concentrate, and, per FDA food regulations, concentrations need to be listed as such on the labels.

Read more: http://www.businessinsider.com/hampton-creek-ceo-complaints-2015-7#ixzz3kyv4La3X

[GlorifiedRice]

Am I reading this correctly? Is the Hampton Creek product "JUST SCRAMBLE" not coming out?