vodka cocktails

[glenn]

How important is the type of vodka used in vodka cocktails? I've been told that most people won't know the difference if you use Fleischman's as opposed to a better brand. Is that true? Our establishment presently uses Absolut or Stoli depending on who's having a promotion. Comparatively, we charge a lot of money for our drinks and I wouldn't want to switch to a cheaper brand unless it makes no difference. What is expected of an upscale bar?

[Kingcocktail]

Hi Glenn,

Absolutely! Well-made vodka will produce a better tasting drink. The type of drink will of course determine how obvious that difference is to the guest. A screwdriver made with a no-name vodka that burns all the way down when taken straight will be less offensive than a vodka martini made with a no name vodka that burns all the way down.

Because vodka is not in the category of big flavor the differences between the well made premium vodkas and the mass-produced cheaper spirits are subtler. A cheap vodka will have off flavors because of the water and because there is no strong supervision from a master distiller monitoring the grain from the field to the mash bin or choosing the heart of the still run. The result is a harsh spirit that burns and has strange off flavors, and lacks consistency.

Stay with the premium well you have to charge a bit more but the guest will notice and reward you with their business.

Dale