The IKEA Travesty

[GlorifiedRice]

So apparently a few months ago, IKEA stopped selling all NON IKEA branded food items in their

food markets. Meaning NO Kalles, NO Abba foods, NO Daim, NO Olesens Lutefisk, NO Marabou Chocolates,

NO Bilar or Finax, NO Annas Cookies, NO Leksands...

NO NOTHING thats not IKEA brand

WORLDWIDE!

There are now several angry Facebook groups against their favorite foods being removed

Here are just 2 ANTI IKEA Facebook Pages

http://www.facebook.com/pages/Bring-REAL-food-back-to-IKEA-Swedeshop/209890952383467?ref=ts

http://www.facebook.com/pages/Only-IKEA-brand-on-food-No-thank-you/146049462133927

I called Wegmans to tell them that they should pick up the ball that IKEA just stupidly dropped.

I am angry! I had to order Fiskbullar and Kalles from Washington state...

Ill never go back to IKEA

[weinoo]

No Daims! the horror...

[SylviaLovegren]

Boo hiss. I "liked" the FB page.

[annachan]

That's why I couldn't find Daims the last time we're there....shame....

[StefanS]

According to the facebook page they are changing it back, at least temporary, until they have IKEAs replacement products for all items.

See http://www.dn.se/ekonomi/ikea-andrar-sig-om-matleverantorer (in Swedish) or http://translate.google.com/translate?sl=auto&tl=en&js=n&prev=_t&hl=en&ie=UTF-8&layout=2&eotf=1&u=http%3A%2F%2Fwww.dn.se%2Fekonomi%2Fikea-andrar-sig-om-matleverantorer&act=url google attempt at translating (you get the idea). The last sentence fails, it should be something like "How long the transition will be is unclear"

[Karri]

Who wants generic brand when you had the possibility of the original. Most of the scandinavian food items are available also in my homecountry of Finland, and whenever I've felt homesick I would go pick up some Marabou or Leif or Fazer, and now I can't anymore... Well atleast in a while...

[Paul Kierstead]

Ikea sells food beyond hot dogs?

[annabelle]

I don't generally shop Ikea for the food section, though it isn't bad if you like Scandi food, which I do not.

Their return on investment probably doesn't warrant paying the licensing fees for the amount of turnover they have.

[GlorifiedRice]

Annabelle?

Theyve had it for YEARS!

Perhaps the can replace the particleboard with painted Coroplast?

[annabelle]

I know they have. I'm just saying maybe their licensing deal changed with their suppliers OR this is a change they have had in the works for a long time and they are easing everyone into it.

[cdh]

What are the chances that the contents of the bottles and containers will remain the same, but just the labels are changing? Is Ikea totally revamping the selection, or just the branding? I'm going to need to take the trip down to Conshohocken and see for myself.

[annabelle]

I wondered about that, as well.

[StefanS]

What are the chances that the contents of the bottles and containers will remain the same, but just the labels are changing? Is Ikea totally revamping the selection, or just the branding? I'm going to need to take the trip down to Conshohocken and see for myself.

The contents of their own chocolate is not the same as what they sold from Marabou. They do not even have equivalents for Daim or other specific products last I was there.

[GlorifiedRice]

Yeah, people are saying the new stuff is cheap crap.

The meatballs though, are made in Devault Pa, behind the post Office, you can smell them cooking from

Whitehorse Rd, mmmmmm.

[baroness]

GR, have you TRIED any of the "new stuff"?

The organic loose teas and the gooseberry jam are fine.

[Jeroenemans]

We tried the instant rye bread mix in a 'milk carton'... the mixing in the carton still doesn't work and (as far as I remember) it doesn't taste as as well as as the brand they used to carry. Also the frozen 'daim-pie' they don't carry yet, which is a great miss in my books.

[GlorifiedRice]

BTW- after I open a tube of Kalles how long does it last?

[Kouign Aman]

Can't answer for the Kalles, but the bookshelves are going on 20 years, putting them at $1/year, so I think I'll go back despite changes to the food selection.

[threestars]

Wow and it is worldwide. That's horrible.

[Mjx]

I'm wondering whether this change has anything to do with the fact that in Scandinavia, you can get most of those things at every newspaper kiosk/supermarket.

[natasha1270]

I still can't forgive IKEA for getting me addicted to and them dropping those raspberry gummy drop candies so many years back. I used to by bags and bags and bags and store them in the freezer. Perfection. It's been ages since I last visited IKEA, sorry to hear they have dropped the daim bars, etc. Hopefully some of the foods have just been rebranded.

[rod rock]

I still can't forgive IKEA for getting me addicted to and them dropping those raspberry gummy drop candies so many years back. I used to by bags and bags and bags and store them in the freezer. Perfection. It's been ages since I last visited IKEA, sorry to hear they have dropped the daim bars, etc. Hopefully some of the foods have just been rebranded.

Same thing here! I think it is just marketing trick, they will make some new brand for their own food products.

[annachan]

I saw what looks like the IKEA replacement of the DAIM bars. I meant to pick up some but got distracted. Anyone tried them?