RTM To Acquire Farmers' Markets

[rlibkind]

The Reading Terminal Market plans to acquire Farm to City, which operates about a third of the region's farmers' markets, including Rittenhouse Square, South & Passyunk, and Fairmount. FTC, chartered as a for-profit limited liability company, would be dissolved and its staff, including founder Bob Pierson, become RTM employees.

Pierson says the benefits would be (1) co-branding the farmers' markets to an existing icon of the Philadelphia food world and (2) open program funding opportunities by becoming part of a non-profit organization.

For those interested in more detail, read about it here.

Edited August 31, 2010 by rlibkind (log)

[Holly Moore]

Sounds good. Out of curiosity, are farmers able to participate with both market organizations, Food Trust and FTC, or is it an either/or situation?

[rlibkind]

Not either/or. Many (Beechwood orchards, Fahnestock Fruit Farm, to name just two) sell at venues sponsored by both.