M & M Premiums

[Toliver]

Has anyone tried these yet?

"Chocolate lovers listen up. Premium M&M'S are on their way"

If you click on the picture of the candy accompanying the article, you can get a better view of them. What looks like foil wrapped candy isn't. That shiny coating is edible.

From the short article:

The candies, which sport mottled metallic-like shells, come in five varieties – chocolate almond, mint chocolate, mocha, raspberry almond and triple chocolate.

If you Google the candy, early reviewers have mixed reactions. It's odd that a Google search doesn't even bring up the M & M web site on the first search results page.

It's also odd that such a new product isn''t being positioned front and center on the M & M website. I eventually found their product description page here.

It's also odd that they don't sell a box with all of the flavors (so you can try them all by buying just one box).

[BeeZee]

Saw them first at a local drugstore, and I did think they were individually wrapped. Saw them again yesterday at Target...they don't seem to be selling well. I agree that they aren't doing a great job of marketing them. Should be in the "close out" stores (Odd Lots) soon.

[Kim Shook]

I've tried the mint and the raspberry almond. The mint was quite nice, but the raspberry was filled with fake raspberry flavoring <ick>. The dark chocolate in all M&M's brings up a problem with me - I have always thought that dark chocolate melts more slowly than milk chocolate. That's fine with a piece of chocolate - you just let it melt in your mouth - nothing wrong with that. But when something has that hard shell coating, it's awkward - you chew a little then you have shards of coating and chocolate both in your mouth to let melt. I know I'm making chocolate eating more complicated that it needs to be. And then you add the further complication of an almond and it just doesn't work for me ! I'll just stick with the milk chocolate M&M's!

[Shelby]

I've only had the raspberry kind.

Yuck

Yuck

Yuck

They leave an awful aftertaste.

[Toliver]

I've only had the raspberry kind. 

Yuck

Yuck

Yuck

They leave an awful aftertaste.

←

Kim and Shelby, thanks for taking one for the team, so to speak.

I'm not a fan of raspberry and chocolate and would have passed that flavor up anyway.

It's interesting that they're trying to launch a premium line during a US economic slump. I'm sure someone in the Promotions Department is kicking themselves over the bad timing.

I still haven't spotted them on store shelves, yet. I guess I'll have to expand my shopping territory.

[tsquare]

trying to launch a premium line during a US economic slump.

←

Luxury - the economic class that is recession proof - haven't you heard? M&M's, err, maybe not.

[Shelby]

I've only had the raspberry kind. 

Yuck

Yuck

Yuck

They leave an awful aftertaste.

←

Kim and Shelby, thanks for taking one for the team, so to speak.

I'm not a fan of raspberry and chocolate and would have passed that flavor up anyway.

It's interesting that they're trying to launch a premium line during a US economic slump. I'm sure someone in the Promotions Department is kicking themselves over the bad timing.

I still haven't spotted them on store shelves, yet. I guess I'll have to expand my shopping territory.

←

I found mine in the Wal-Mart candy isle.

Sort of ironic if you think about it

[annecros]

trying to launch a premium line during a US economic slump.

←

Luxury - the economic class that is recession proof - haven't you heard? M&M's, err, maybe not.

←

What is interesting is that chocolate sales have historically not been effected economic downturns. Alcohol as well.

Drown your sorrows, I suppose.

I tried the mint. Not so nice. Won't buy it again.

[lapasterie]

I was given a few flavors to try. The mint was the only one that was not bad. I agree that the raspberry was terrible..I will stay with the regular ones. The premium ones look nice but that's all. I passed them on to someone else to try.

[feedmec00kies]

FWIW, I just saw a commercial for these (specifically the triple chocolate ones). It was at 1:00am during Olympics coverage on NBC in NYC.

[emilyr]

I work in radio in Missouri. We've been running some network ads for these. Maybe in conjunction with Wal-Mart. I can't remember right now.

[Genny]

I found them in my local grocery store next to the EGGS and dairy case. Ummm, seemed an odd place to hide the display shipper in the back of the store. I bought the triple chocolate because that was the flavor I thought would appeal to most. They are actually quite pretty! The flavors are good on this but I can't really distinguish between the white, milk and dark chocolates. Its like a denser, richer milk chocolate to me. And the coating melts away and isn't the classic hard shell for the regular M&Ms.

Thanks for the opinions on the other flavors though! I may try the mint if its still around when I get to it, probably not the rasberry though based on comments here.

Genny

[LarMansMom]

I tried them as well and had high hopes because they are SO PRETTY! (Imagining all the fun things I could do with them on cakes and cookies, etc.)

The first one I tried was the raspberry and all I could think of was "who dropped the raspberry candle in my M&M bag?" BLECH!

I know that there is a lot of competition for the upscale chocolate market but these just flopped....................

Give me a BIG bag of plain old garden variety peanut M&Ms any day! Bren

[Poffertjes]

I tried the almond ones, very very bad.

I'm a fan of the regular Almond M & M's. Stick with a classic. The luxury version sucks!