As an unwilling buyer of crap, I partially disagree. You can look at plywood and see the flaws. You can only rap on the cowling of a KA mixer, not take it apart for an exam. You can even check CR for ratings, but IIRC there's no mention of plastic gears etc in that review. Maybe a diligent web search will give info, but maybe not. And even then, after you figure out that KA mixers ain't what they used to be, what is the high quality alternative? The problem as I see it is that the manufacturer wants to sell a lot of product. To do that they must be in the big stores. To be in the big stores they must meet the store's price points...which are probably too low to make a good product and still make a profit. One solution is to accept that appliances are disposable items, which offends me, but that's what the data says. Vacuum sealers, for example. After tossing two failed high-end sealers, I'm just buying cheap ones now. Probably time for me to get a spare back-up unit, my current one is getting old enough to give out soon.