Parker at your fingertips

[Brad Ballinger]

Full article here.

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 24, 2006--mFoundry, a leading mobile publisher and platform provider, announced today that it has partnered with eRobertParker.com to deliver Robert Parker's wine tasting notes and ratings via a subscriber's mobile phone. Wine connoisseurs and enthusiasts will now have instant access to Robert Parker's expert advice at the tableside in restaurants or while shopping for wines.

[jbonne]

another small shred of dining dignity is quietly kneecapped.

[raxelita]

Fab! This means less time I have to spend in a pissing match with these people tableside! Why ask me about the list when the noble Parker is in the room?

[mikeycook]

Of course, a lot of restaurants ask you to shut off cell phones, so this might not be as helpful as it at first appears (although it will be wonderful in a wine shop). I usually try to do my research online before going to the restaurant.

[JohnL]

Full article here.

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 24, 2006--mFoundry, a leading mobile publisher and platform provider, announced today that it has partnered with eRobertParker.com to deliver Robert Parker's wine tasting notes and ratings via a subscriber's mobile phone. Wine connoisseurs and enthusiasts will now have instant access to Robert Parker's expert advice at the tableside in restaurants or while shopping for wines.

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I know it will be hard for some people, but, for the sake of the discussion, let's forget it is Parker's notes etc that are involved , for a few minutes.

What is wrong with consumers having easy access to information about wine?

IMOP this is a great idea.

Via numerous threads here, there seems to be a consensus that presently and generally speaking, wine prices in restaurants are high and service quality is low. Same for retail establishments.

Being able to access information, retail price, tasting notes and yes, scores, from any reliable source is a good thing.

Of course, using any device discreetly, is important.

So--on with the information age!

[TAPrice]

What would be really cool is if you could scan the barcode with a camera phone, and then the notes would be downloaded. I've heard of barcode readers for camera phones, so it would be possible.