The Sponsored Chef

[butterfly]

Astute points about the hypocrisy of the WSJ.

I'm not a huge fan of "branding" (how I hate this word) and some instances--like the insect exhibit at the Smithsonian brought to you by insecticide company X--are really beyond the pale.

But I can think of many cases where this sort of thing could be very good for the customer. What if, for example, José gets access to the first jamón ibérico that is available for import to the US and he gets a favorable price from the producers for promoting the product. Who in their right mind would complain!

Or if, like so many wine bars here in Madrid, he gets Spanish wine or sherry at a discount from certain producers--in return, he could create a market for these (excellent) wines...

Edited for hispanicized spelling errors.

Edited May 1, 2005 by butterfly (log)

[Miami Danny]

I was wondering if anyone knows if the WSJ printed any responses from the chefs mentioned in the article.