AB releases sweet(?) caffeinated beer

[tommy]

i don't know what to say. and i'm a big fan of sweet-ish crappy beers like Bud.

Brewer Anheuser-Busch says it will introduce a caffeinated, sweet-flavored beer for twentysomething club goers to compete with the flavored rums and vodkas gaining ground on the dance floor

[Varmint]

Ick. Yuck. Pew. Gah. Ralph. Nasty. Gross. Blech. Eeewww. No no no no no. That's just not right.

[Mayhaw Man]

It's all about market share. When I was involved with those guys the general rule of thumb was it had to move a million bbbls. (31,000,000 gallons) per year or it was not worth the research/marketing rollout. They must perceive some demand there, although the AB highway is littered with dead products that were tried and dropped-so they are hardly always right. The one that I was working on (Azteca), lived a quiet, peaceful life and was allowed to die an honorable but quick death. Nice, expensive try, but no dice.

[turophile]

Another round of 'B to the E Power'...

[aiki_brewer]

Just what the world needs - Zima-Dew...

O Ninkasi, where are you when we need you to smite these unclean abominations?!?

Edited October 6, 2004 by aiki_brewer (log)

[LBNoble]

I love beer & that is one of the most disgusting things I've ever heard of...you're supposed to have your caffeine AFTER your beer, not with it.