Here's my jar.
This is my mother's baking book from when she married in the early 1950s. I now have it, but never use it. I'm not really much of a baker. But it's nice to have it. It is the oldest cookbook I possess, apart from reprints of ancient classics such as "Apicius" and The "Forme Of Cury".
Be-Ro was, and still is, the main flour brand in the UK. It was founded in 1875 by Thomas Bell who invented self-raising flour. Amazingly, the cookbook is still in print - now in its 41st edition.
QuoteFirst published in 1923, and now in its 41st edition, the "Be-Ro" recipe cook is arguably one of the best-selling cookery books ever, with more than thirty eight million copies having been sold.