According to this article in the Guardian, British independent brewers are abandoning the the term "craft beer" as it has been misappropriated by the world's largest brewing conglomerates.
Quote
Small breweries in the UK are ditching the term “craft beer” in favour of “indie beer”, warning that global corporations have bamboozled many drinkers into believing that formerly independent brands are still artisanal hidden gems.
Formerly independent breweries and brands which have been taken over by multinationals such as Heineken, Anheuser-Busch InBev and Asahi still claim those beers they now make are "craft".
I suspect that the same is happening with other food and drinks, too. And not only in the UK.
Caveat Emptor.