Toblerone to change design under "Swissness" rules

[liuzhou]

Matterhorn no more: Toblerone to change design under ‘Swissness’ rules

 

 

[gfweb]

Just defending a trademark of a sort.

Nothing to see here.

 

Re parmigiano reggiano. I've never had a pretender that approaches t he real thing.

[JoNorvelleWalker]

On 3/6/2023 at 2:25 PM, gfweb said:

Just defending a trademark of a sort.

Nothing to see here.

 

Re parmigiano reggiano. I've never had a pretender that approaches t he real thing.

 

I've been puzzling over this bit of confectionary tragedy for days.  Puzzled enough that I went out and stocked up on half a dozen Toblerone bars while there was still time.  What could be more iconically Swiss than the Matterhorn?*  That is until global warming and plate tectonics push the Matterhorn over into Italy or the South China Sea.

 

Turns out the mountain isn't moving fast enough although Toblerone production is being relocated from Switzerland to Slovakia.  I have nothing against Slovakia.  The beloved boots without which I could not walk far are crafted in Slovakia.  Boots worth every penny.  But why, why Toblerone?  I have sad narcotic visions of vile Cadbury imitation chocolate being peddled in the US by Hershey.  All legal until the Mary Wollstonecraft Shelley populace comes with torches and pitchforks.  Or I guess possibly that was Phantom of the Opera.

 

 

*and maybe cuckoo clocks, at least according to Orson Welles in The Third Man.