McD dumped the McPlant :
locations in urban areas like Dallas and San Francisco were selling about 20 McPlants a day, whereas rural and suburban areas were seeing an abysmal demand of 3 to 5 burgers a day. And even 20 burgers a day was far less than the predicted 40 to 60 target the chain was aiming for.
Additionally, the McPlant was made to order, and Saleh suggested it may have been slowing down operations—a huge drawback for a fast-food giant like McDonald's, where speed and efficiency are key.
of note : BYND's high was once $ 250 .