The first time I saw Beyond Beef in a market the price was something like $8.50 for 2 and I balked, in spite of my curiosity. Today I happened upon a 2 pack at Aldi for $4.09, so it became lunch. I cooked it on the gas grill.
I was surprised at how much like beef it tasted. Not overly juicy, but not at all dry. I don't eat a lot of burgers, so I doubt it will change much for myself. Still, it was interesting and I will have no problem eating the second one. It did seem to need just a little salt.
HC