I'm not a customer, I eat meat but very little beef (I only buy it in the forms of pho, jerky, and pepperoni) and never crave a burger, just never cared for the texture of ground beef. But there is definitely a market, lots of people do crave burgers but might want another choice for various reasons.
Investment-wise, I think it's worth keeping an eye on. Can they scale up quickly enough to satisfy fast-food demand? Are they currently profitable or expecting to be soon?
It's only been 2 months, but Schwab gives BYND an F grade (strongly underperform). Risky but possibility for high reward if they can pull it off?
