They adjust the recipe a little to regional taste.
https://www.cooksinfo.com/maggi
I put a bottle on the table. Use it in many things, but sparingly, like sesame oil. Have had several versions, mostly red cap. Gonna check the Turkish supermarkets tomorrow (and get a bottle!). Look at it every time in Mexico. It's always next to "salsa Inglesa", which is actually Worcestershire sauce (probably).
Goes particularly well with runny fried eggs. In Vietnam you can eat this simple breakfast of runny fried eggs, baguette and maggi sauce, and ground black pepper.