Signature Drinks

[Steebles]

First.. I'm grateful for the opportunity and thrilled you're participating with us! I look forward to your responses!

As a bar game, my friends and I will sometimes try to guess what drink someone will order. Based pretty much completely on how they look or are dressed.

(I'm terrible at this game.. though I can spot a Bud Man pretty quick hehe)

I imagine when you are designing a Signature Drink though, you are basing it more on personality type. I'm curious what sort of criteria you use and is it completely subjective or based on some form of research?

Just experience?

Honestly curious since I don't have a Signature Drink and desperately want one

Thanks for your time!

/clink

[Kingcocktail]

Dear Steebles,

Crafting signature drinks for liquor companies or for bars is actually one of the ways I make my living. When I am approached by a spirit company with a new product or an old product they wish to breathe new life into usually they have spent a lot of time and money with their agency team trying to decide which demographic audience they want to target. Some cases they wish to target several different demographic. For example 24 to 34 single professional who spend most nights out but do not have a lot of disposable income, as opposed to 35 to 45 married with children who entertain in the home with more cash to spend. These define where I will start my search for the right kind of cocktail.

Reading between the lines I think you want to settle on a cocktail that can be your house signature though and so I would keep it simple and choose your favorite spirit and start there. When you create a cocktail, remember that if you use a sweet ingredient a sour ingredient must balance it. Bitters are flavor additives that bring needed accents to cocktails, for example I don’t think there is a tropical cocktail recipe around that wouldn’t be a bit better with a dash or two of Angostura Bitters (available in the Grocery store). Creamy ice cream style drinks are sort of easy to succeed with but how many can you drink and can you drink them with canapés? So you might want to explore other areas for your house cocktail. Sweet and sour drinks that have a balance of lemon or lime juice paired with a strong and a sweet ingredient are a bit harder to make but so much better with food.

Just have some fun with your friends and play with a lot of possibilities…as a matter of fact I think you should throw a party to create your house signature cocktail!!…. Everyone brings a bottle and you supply all the mixers the juices, the condiments and the fruits.

Dale