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Freakonomics revisits the price/taste perception issue


Alex

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Here's the article

One of these researchers is Robin Goldstein, whose paper detailing more than 6,000 blind tastings reaches the conclusion that “individuals who are unaware of the price do not derive more enjoyment from more expensive wine.”

So why do we pay so much attention to critics and connoisseurs who tell us otherwise?

That’s the question we set out to answer in this podcast. Along the way, you’ll hear details about Goldstein’s research as well as the story of how his “restaurant” in Milan, Osteria L’Intrepido, won an Award of Excellence from Wine Spectator magazine. (Not how you think!)

Also featured: Steve Levitt, who admits his palate is “underdeveloped,” describing a wine-tasting stunt he pulled on his elders at Harvard’s Society of Fellows.

"There is no sincerer love than the love of food."  -George Bernard Shaw, Man and Superman, Act 1

 

"Imagine all the food you have eaten in your life and consider that you are simply some of that food, rearranged."  -Max Tegmark, physicist

 

Gene Weingarten, writing in the Washington Post about online news stories and the accompanying readers' comments: "I basically like 'comments,' though they can seem a little jarring: spit-flecked rants that are appended to a product that at least tries for a measure of objectivity and dignity. It's as though when you order a sirloin steak, it comes with a side of maggots."

 

"A sense of humor is a measurement of the extent to which you realize that you are trapped in a world almost entirely devoid of reason. Laughter is how you release the anxiety you feel at this knowledge." -Dave Barry, humorist

 

Read to children. Vote. And never buy anything from a man who's selling fear. -Mary Doria Russell, science-fiction writer

 

When small men begin to cast big shadows, it means that the sun is about to set. -Lin Yutang, writer and translator

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  • 1 month later...

That was a joy to listen to. I have always been a fan of the "two buck chuck" and always will. So this was good to hear!

"I eat fat back, because bacon is too lean"

-overheard from a 105 year old man

"The only time to eat diet food is while waiting for the steak to cook" - Julia Child

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