Kraft takes the Kake

[Katie Meadow]

A good laugh can be had by reading Andrew Newman's Advertising column in today's NYT business section. The only encouraging news is that people actually do make their own Chex Party Mix at this time of year, rather than buying the pre-made product--at least if I understand the article right. Beer and Bacon Mancakes and other Dude Food is scary enough, but the last few paragraphs describing the Velveeta Brownies are mind boggling. Apparently adding a large amount of Velveeta to chocolate brownies makes them rich and creamy, and doesn't make them taste like cheese. I'm not surprised that they don't taste like cheese, since Velveeta doesn't actually contain cheese. So it's okay then.