Kraft to Buy Lu from Danone

[SuzySushi]

Kraft Foods plans to buy the LU biscuit (cookie) division from France's Groupe Danone. LU products include the Petit Ecolier and Pims lines of chocolate-covered cookies. The purchase will give Kraft a greater European and worldwide base. I hope it also means they will expand distribution of LU cookies in the USA!

Source

[Dianabanana]

And who doesn't love le Petit Ecolier?

[prasantrin]

I hope they don't start screwing around with the products to make them "more appealing" or "more affodable" for the mass product.

[mrbigjas]

if they mess with le bastogne, my wife might have to have some words with kraft.

[Dianabanana]

if they mess with le bastogne, my wife might have to have some words with kraft.

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Uh oh, what is Le Bastogne? I've never seen this one!

[mrbigjas]

it's a cinnamon cookie. it's damn good with tea after dinner, or in the afternoon. damn good.

[tsquare]

First thread I could find on LU's. Walked into the grocery to see a display with LU Petite Madeleine Cookies. And a pad of $1.00 coupons. So, of course, I had to try them. Well, they are plain butter cookies sandwiched with dark chocolate. Not a terrible cookie, but only the shape bears resemblance to a Madeleine. Oh well.

[emilyr]

I noticed the Pim's cookies available at Wal-Mart this late summer/fall. My Brit and Euro friends all love them, so I'm going to have to give them a try.

[HungryC]

I wondered if something was afoot with LU, as the Pim, Petit Ecolier, and a few other of their cookies appeared this summer in my rural, southern chain supermarket. Nothing gets on those shelves without payment or other consideration, so I figured that either the distributor changed, or the ownership changed.