Are you referring to Bhutanese Red Rice? I've made this once or twice. It does have a great nutty flavor, with some fruit to it. As different from plain white rice as Basmati, but nothing like Basmati. It has an al dente texture similar to brown rice, however, which I don't particularly enjoy. But if you put it on a plate, your guests will coo and caa like you've invented sliced bread. (I don't recall it being particularly expensive.) No purple rice is dark purple, like eggplant. And it is more like glutinous rice than regular rice. Chinese people like to use it in desserts. But in Japan I've had it in sushi. Yum.