Miller in the news with some new tech

[carpetbagger, esq.]

Miller to introduce self-cooling can

The specially modified cans use proprietary engineering to create a temperature drop that will reduce the I.C. Can contents by a minimum of 30° Fahrenheit in just three minutes. When activated, the all natural desiccant contained within a vacuum draws the heat from the beverage through the evaporator into an insulated heat-sink container. It is this patented vacuum-power which lowers the temperature so dramatically and quickly, leaving the beverage inside cold.

The I.C. Technology is 100% safe non-toxic and environmentally benign, because the whole process is the driven by the simple physics of water evaporation.

Expect the first cans to show up on store shelves

in mid-2007

[tan319]

WOW!!!!

That's pretty crazed!

Impressive.

[jsolomon]

The I.C. Technology is 100% safe non-toxic and environmentally benign, because the whole process is the driven by the simple physics of water evaporation.

←

The former does not follow from the latter. (Although, the dessiccant may well be ammonium nitrate, which, even though it's a high explosive, it fairly non-toxic and modestly envrionmentally benign).

[Audiofan2]

Really a shame that they invest so much into the can vs. reducing the bad watery taste of their beers. Perhaps even more of a dissapointment is the American public's lack of desire for a better beer.

[Tad]

I still won't be drinking Miller

[Jason Perlow]

And you know that some poor geek who designed this technology, probably for quick refrigeration in developing countries, is pissed that some beer company is now in control of it. And hasn't seen a 'friggin dime.