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Posted

The label is owned by Southcorp, "the largest Australian-owned wine producer and one of the top five wine companies in the world." Don't know about a Mark Burnett or INXS connection but either (or both!) of your hypotheses seems like a good bet.

Posted

And the cynic in me also wouldn't rule out paid-for product placement. :hmmm:

We cannot employ the mind to advantage when we are filled with excessive food and drink - Cicero

Posted
And the cynic in me also wouldn't rule out paid-for product placement.  :hmmm:

almost a certainty. note that on "Hell's Kitchen," rampant product-placer Shafer even had the would-be cooks using $40 merlot as cooking wine. while the San Pellegrino water labels on the tables were blurred out. could tell who was forking up dough for that one.

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