P.S. :
Ive been using this brand from time to time
for about 10 years . it , too me , is relative new compared w Patak :
the jars are more expensive than Patak , and found in more upscale stores ( USA )
the sauce is not as thick as Patak , but not really water-ey
the flavors are wonderful , and completment pats' pastes very well.
it seems the company has expanded a great deal since I started getting the jars.
some jars are refrigerated .
if you see a jar , consider giving it a taste.
I make biryani rice , simply by using basmati rice in a rice cooker
w a tablespoon or two of Patak's biryani paste at the get go .
or any other paste .