Mexico Tequila Makers Lose Round

[beans]

I saw a blurb about this last week that was rather vague that sparked my interest. Well here is a link with a full article.

MEXICO CITY — Mexican tequila aficionados hoping to elevate the spirit's image among highbrow crowds will have to wait.

The Mexican government, bowing to pressure from the United States and Canada, has decided to keep allowing distillers to export cheap tequila in bulk to be bottled outside the country.

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"Essentially the proposal would have jeopardized the very big value-priced segment of the market" in the United States, said Debbie Lamb, vice president of international affairs for the Distilled Spirits Council, which represents companies with a combined 85 percent market share for tequila in the United States.

"We're grateful that Mexico has acknowledged that it's not in Mexico's or the tequila industry's interest to require bottling at the source," Lamb added.

Houston Chronicle article here.