Beer abuse

[john b]

So I wander in to a nearby liquor store, which has been around for years, but has recently built a brand new huge store on the rear of their property and knocked down the old building. They installed a long row of brand spanking new refrigerated beer shelves. Looks nice so far...but then I notice the lights

Big, bright fluorescent lights line each level of shelves.

The Victory Prima Pils looks at me with big puppy dog eyes and a look of distress . He's begging , "Save me from the light!" The Pilsner Urqell is pleading, "Put me in the dark. I can't take it anymore!" I respond, "Sorry pals, mean Mr. Light already done you in."

I just don't get it. New store, pretty nice selection of beer and wine (I ended up buying a bottle of Ommegang Three Philosophers and a four pack of Dogfish Head Au Courant from the regular, unlit, unrefrigerated shelves), but they are destroying their beer.

[Jeffy Boy]

Criminal!

Beer in cans, or still in cardboard packaging should probably be OK - the cold storage will do them good. But it wouldn't take long for anything in a bottle exposed to that light to start getting skunky, even with a good turnover of the product.