Jump to content

  • Welcome to the eG Forums, a service of the eGullet Society for Culinary Arts & Letters. The Society is a 501(c)3 not-for-profit organization dedicated to the advancement of the culinary arts. These advertising-free forums are provided free of charge through donations from Society members. Anyone may read the forums, but to post you must create a free account.

Craft Beer not so Crafty

liuzhou

By liuzhou
in Beer & Cider

 Share

Recommended Posts

liuzhou

liuzhou

Posted
Posted (edited)

According to this article in the Guardian, British independent brewers are abandoning the the term "craft beer" as it has been misappropriated by the world's largest brewing conglomerates.

 

Quote

 

Small breweries in the UK are ditching the term “craft beer” in favour of “indie beer”, warning that global corporations have bamboozled many drinkers into believing that formerly independent brands are still artisanal hidden gems.

 

Formerly independent breweries and brands which have been taken over by multinationals such as  Heineken, Anheuser-Busch InBev and Asahi still claim those beers they now make are "craft".

 

I suspect that the same is happening with other food and drinks, too. And not only in the UK.

 

Caveat Emptor.

 

 

Edited by liuzhou (log)
  • Like 1

...your dancing child with his Chinese suit.

 

"No amount of evidence will ever persuade an idiot"
Mark Twain
 

The Kitchen Scale Manifesto

Link to comment
Share on other sites
 Share
Go to topic listing
×
×
  • Create New...