Plant-based faux gras flies off shelves.

[Anna N]

Here.

 

“The company laboured over the recipe for more than a year, tweaking it 800 times. After being taste-tested by more than 150 people, the plant-based take on foie gras was deemed ready for market, setting in motion a modest plan to deliver 5,000 units to supermarkets and speciality stores before the holiday season.

Within 12 hours of its launch in mid-December, the units had sold out across Spain. The company scrambled to restock – and watched in awe as another 30,000 units flew off shelves.”

[blue_dolphin]

Interesting. The name cracks me up!  
I’d try it. Can’t buy the real stuff here in California anyway. 

[gfweb]

24 minutes ago, Anna N said:

Here.

 

“The company laboured over the recipe for more than a year, tweaking it 800 times. After being taste-tested by more than 150 people, the plant-based take on foie gras was deemed ready for market, setting in motion a modest plan to deliver 5,000 units to supermarkets and speciality stores before the holiday season.

Within 12 hours of its launch in mid-December, the units had sold out across Spain. The company scrambled to restock – and watched in awe as another 30,000 units flew off shelves.”

 

I bet there won't be second time buyers.

[chromedome]

I've made David Lebovitz's "faux gras" pate and it was very good, will definitely make it again one of these days. I'm sure if something like this was available at a not-immoderate price I'd buy it occasionally.

[Anna N]

25 minutes ago, gfweb said:

 

I bet there won't be second time buyers.

It is early days. Time will tell. I am an unlikely customer for this as I would be for the real McCoy. Nothing ethical. I simply do not like the richness?  Love liver and pates of all sorts, so it’s not a taste thing either. It may well find a customer base in those who have never tried foie gras.

[Anna N]

1 minute ago, chromedome said:

I've made David Lebovitz's "faux gras" pate and it was very good, will definitely make it again one of these days. I'm sure if something like this was available at a not-immoderate price I'd buy it occasionally.

Michel Richard had an excellent one too.