People are talking about using blockchain technologies to expedite shipping more generally... an un-fakeable chain of custody for containers and their contents. The context I've seen is using the ethereum "smart contract" functionality to make a more competitive market for haulers.* But being able to know where your stuff originated from, who handled it, and where it went would certainly be useful in fighting fraud as to origin...
rotuts pic of the Hamossy is not fake so much as it is trademark infringement... It's obviously not Hennessey, but is close enough to cause confusion... which would be an infringement on Hennessey's mark. I think the sort of food fraud this technology could help with is more the "Italian olive oil" that was pressed in Greece, bulk shipped to Italy, and bottled there. A real Italian olive oil would have a chain of custody starting at its source, whereas a fake would have a chain of custody starting at a port...
*I think it is a fool's errand to disintermediate the hauling companies, because people are untrustworthy and letting somebody with nobody vouching for their honesty take off with your shipment based on an implied contract they allegedly agreed to by scanning the QR code and booping the accept button on their handheld widget is a recipe for lots and lots of hijacked shipments. I could see a fine business opportunity in ransoming shipments back to their intended destination...
